Blog

Xeerpa’s new and improved engagement scoring

In the world of social media marketing, it can be difficult to measure user engagement with your brand in a meaningful way that accounts for not only the quantitative sum of user interactions, but also the qualitative significance of each of these actions.   Thanks to some creative thinking, and…

Xeerpa 101: How to build Custom Segments

In this video tutorial we’ll show you how to create Custom Segments in your Xeerpa Dashboard. Since the Grammys are only a week away, in this demo we’ll build a custom segment of music lovers who will be tuning in to watch their favorite artists perform and receive awards. This…

6 benefits of merging social data with your CRM

“Attract and Convert!” is a mantra that echoes through the halls of marketing and sales departments everywhere. It is repeated ad nauseum as if it were a simple, 2-step process where step 1: “Attract!”, magically gives way to step 2: “Convert!”, and Abra-Cadabra! Just rinse and repeat… But, hang on-…

New activity screen for “Xeerpa Auth”

We know how important it is for you to be able to monitor your users as they enter your applications in order to adapt your inbound strategy with extreme agility. So, we’ve been hard at work building more features for your Xeerpa Dashboard and at long last, we’re proud to…

Presenting expanded Xeerpa interest categories

Xeerpa has grown a lot over the last 4 years and our clients’ needs have changed considerably; so, we decided to go back to the drawing board to overhaul our interest categories methodology to allow for greater agility. Our new taxonomy easily adapts to emerging social trends and interests allowing…

The confusion between Social Listening and Social Media Profiling

The sustained growth and constant reinvention of social networks paved the way for a new approach to personalized marketing. With an almost endless sea of user generated content, figuring out which tools and strategies will work for your brand can be a dizzying exercise in insanity. In this post we’ll…

Benefits of Social Login

In this day and age companies are gradually adjusting to the new digital society, where information is key. Tons of data are being generated and consumed in real time by users from computers and other electronic devices. One of the main goals for any business is to turn users into…

Advantages of universal login in the crm strategies

The registration and sign-in forms in our websites are very important places where we welcome our online customers and users. A carefully designed user experience is key to attract them and keep them coming to our contents, just as it is in the physical world to keep our business reception…

Xeerpa selected finalist at BBVA Open Talent 2014

Great news arrived, Xeerpa has been selected finalist at the BBVA Open Talent 2014, in the Europe category, from over 870 projects in total from around the world, so no pressure! This international competition is held by Centro de Innovación BBVA. Over 120 experts have selected 60 finalists, competing in…

Social Profiling Case Study: How CANAL+ improves the return of their campaigns with Social Profiling

Marketing actions targeting Real Madrid and FC Barcelona fans CANAL+ has always based their marketing strategies on customer knowledge and understanding. The frequent direct marketing campaigns that their team launches to customers from their CRM are always carefully segmented. For this test, we wanted to measure how much more efficient…

Xeerpa & Cool-Tabs: The complete marketing solution for Facebook

Using Xeerpa has never been easier We want to make things easy, so today we bring you a new option so you can start using Xeerpa straight away. Our platform is now integrated with our friends from Cool-Tabs, who make it really easy to create and publish apps and promos…

Shiseido’s 360º customer view

From its subsidiary in Spain, Shiseido is leading a very ambitious CRM project which has let them achieve a very rich and advanced knowledge of their customers and prospects. The points of sale collect purchasing information and their website measures participation levels from its visitors (content viewing and sharing, taking…

6 reasons to complement your CRM with social media data

You have probably put a lot of effort and spent money in growing your community of fans in Facebook. You also probably think it is now time to see the real benefits of that. One of the ways to achieve this is to have your fans interact with your apps…

Xeerpa’s 36 Interest categories

When we use Facebook we are constantly generating information that is stored with our profiles. Information such as our interests, products and brands we follow, locations where we move about, our social connections… Everytime we click on “Like” or share some content with friends, this also generates information about us.…

Let’s talk about CRM and social media

Before we start, many thanks for tuning in and welcome to our blog! In this space we’ll talk about those things we know the most about: social media and CRM, or “Customer Insights“, the knowledge about the person who purchases your products or consume your services. It’s been a while…

 
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