In this video tutorial we’ll show you how to create Custom Segments in your Xeerpa Dashboard. Since the Grammys are only a week away, in this demo we’ll build a custom segment of music lovers who will be tuning in to watch their favorite artists perform and receive awards.

This group of users united by a common interest can be used to launch custom campaigns and highly personalized marketing actions through your CRM, DMP (Data Management Platform), or other marketing platforms.

Post by Kyle
Kyle is the Marketing and Communications Manager at Xeerpa. He’s a total marketing automation nerd and believes that the future belongs to those who embrace Beyoncé’s love. To know thy inner Beyoncé is to know thyself.