Social Network Profiling
Because not all leads are created equal
What does she do for fun?
Anita is a movie buff and YouTube addict, so if she’s not at the movies with friends, she’s catching up on her favourite YouTubers!
Is she engaging with your content?
Anita is a heavy user of social media, but she’s just not connecting with your content. Is your content personalized for leads like Anita?
Who is Smiley_Cyrus@leads.com?
This is Anita, and she’s one of your leads! A 29 year old yoga instructor and cat-lover from Chicago.
Build a social user database
Xeerpa analyzes the information your users share on social media
of users with Likes & Interests
of users with Comments
of users with geo-locations
increase in the reach of your Email Marketing Campaigns
improvement in the Click-Through Rate of your ads
How Xeerpa works
Calculate the social score of each of your users with Xeerpa’s 300+ social interest categories and customize your marketing actions to provide a highly personalized user experience for both current and potential customers.
Combine Xeerpa’s social data with transactional user data: Xeerpa integrates easily with your CRM, Data Warehouse, Data Lake and marketing platforms to paint a full 360º image of each of your customers.