At Xeerpa we never stop adding new categories of interest so that our clients can create even more sophisticated segmentations.

We’ve recently added 4 new categories to the list of interests that already has approximately 300 variables:


MILKSHAKES – to amplify the list of  40+ subcategories within the group Food and Soft Drinks.


GOLF – to complete the list of 20+ subcategories of Sports:


CARIBBEAN and NEW YORK CITY, expanding the list of 10+  subcategories of Travel and Tourism:



Now you can identify users that enjoy having a Five-Dollar-Milkshake on the 5th Avenue, or the ones who dream with playing golf at a Caribbean Resort 🙂