When we use Facebook we are constantly generating information that is stored with our profiles. Information such as our interests, products and brands we follow, locations where we move about, our social connections… Everytime we click on “Like” or share some content with friends, this also generates information about us.

The social networks are the biggest source of information about ourselves and also your own customers and prospects. Xeerpa analyses all this information and presents it in an organised and structured manner, already filtered and ready to allow you to create segments and targets for your next marketing campaign.

Which fashion brands are the most followed by your community? How many have pets? Which music festival they will attend this summer? Which TV shows they like the most? are just some examples of information that Xeerpa can provide, on a one-to-one level for each of your fans. Best of all, you can also enrich your CRM with it.

Xeerpa analyses exactly what makes your community of fans in Facebook different from others, by assigning an individual score in up to 36 interest categories for each of them: Profiling by interests.

Download this white paper and discover how Xeerpa will let you see your customers from a wider angle – this was not possible before. Discover how you can analyse their interest in Xeerpa’s 36 Interest Categories and over 300 subcategories though profiling by interests.

Post by Omar
Omar is one of Xeerpa’s cofounders. With a serious passion for digital marketing, if he’s not in the office he’s riding around Madrid on his bike.