Beauty & Cosmetics
Thanks to Xeerpa our strategy for segmentation based on monetary and social values have become more meaningful. Now, not only can we can measure social value within our website, but across social networks with our customers and prospects. The main goal is to increase purchasing and detect ambassadors that will help us convince others.
Rosina Alvarez-Cascos, Executive Director Global Programs
At Xeerpa works with top international beauty brands, such as Shiseido and L’Oréal, providing them with valuable insights about their clients, improving the loyalty of existing clients and helping to attract and convert qualified leads.
Xeerpa offers key benefits for the Beauty & Cosmetics Industry:
- Identify Top Value Clients, Influencers and Brand Ambassadors amongst your brands and clients.
- Identify Beauty and Fashion fans, their lifestyle habits or the stores they visit.
- Personalize contents and programmatic advertising, for example: luxury products offer for mature public interested in beauty treatments vs. products for younger skin.
- Complete the customer profile in the brand loyalty club’s CRM with the social data, obtaining a 360º customer profile.
- Identify influencers and partners that best fit your audience.
- Discover expecting mothers and young parents.
- Find out what fashion magazines and beauty blogs your customers engage with.
- Improve segmentation in your CRM, Campaign Manager and DMP.
- Hyper-segment emailing campaigns and Facebook Custom Audiences.
- Impact users that have engaged with specific posts or products.
- Qualify DMPs to boost the efficiency of programmatic advertising.
- Find out personality insights such as self-expression, creativity, emotionality…
- Analyse the interaction with the content of your brands in social media (likes, shares, reactions) and calculate the engagement score of each user.
Find out how Shiseido is using Xeerpa in the following success case:
Our clients
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