Xeerpa Profile
Xeerpa Profile compiles all the individual social media information from each one of your fans and customers, synthesized in a single page. The advanced insights based on social media profiling so you can design personalized and segmented marketing strategies and create a truly 360 customer profile in your Social CRM.
Differently from other solutions, Xeerpa Profile provides not only basic socio-demographic information, but also the name, email, age, location or interests of each of your users, based on our unique Big Data technology and our advanced customer analysis techniques, making it easy for your team to identify valuable KPIs both at an individual and at a segment level.
HOW WELL DO YOU KNOW EACH OF YOUR CUSTOMERS AND FANS?
Let’s say we have a new customer, Sarah Smith, who has just registered on your website.
Xeerpa recognizes her profile and combines it with the information it already had into a single user profile.
The first thing we see is Sarah’s basic information: Name, Address, Age, Date of Birth, Email, and Geolocation Data.
But the real value of Xeerpa is the 360º profile we generate from the information Sarah shares, respecting GDPR guidelines: Interests, Likes, Brands she follows, and Affinities.
For example, in Sarah’s profile, we can observe that she is very interested in sports, the automotive world, and fashion; however, she is not interested in music or travel.
Additionally, we can identify which brands, communities, or celebrities she likes. For example, we can see that Sarah follows the brands Michael Kors, Pandora, and Gucci
360º PROFILE EXAMPLE
DASHBOARD’S INDIVIDUAL PROFILE
HOW COULD YOU USE THIS?
As you can see Xeerpa Profile provides very useful information that will take your personalization efforts to the next level. But there is even more: you could know if Sarah engages with your brand in Social Media, what impact your communications have on her, whether she is following a competitor or partner and what is her level of influence and engagement with your brand, so you can segment you audience identifying your most engaged customers. Offer them something special, or reach for the more influential ones for a collaboration to extend the impact of your campaigns.
In addition, Xeerpa Profile integrates Personality Insights by IBM Watson, providing an extended profile of her personality traits. So if you are looking for adventurous or impulsive customers, you can simply create a segment based on these traits.
Furthermore, this unique profiling includes all the locations where a user checked-in or posted from, pinned on a map with the exact dates and lication details. Create precise segments based on these locations to truly empower your geo-marketing-based campaigns.
As you can see, Xeerpa allows you to complement your CRM and Data Lake costumer profiles with all the details from the users’ Social Media profiles, truly turning it into a Social CRM platform. Increase the ROI of your campaigns, it’s never been easier to personalise them at this level.
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