Can you trust your CRM data? Do you, by any chance, have quite a few users in your CRM that were born in Afghanistan, on the 1st of January, 1900s? Unless your company is truly based in Afghanistan, you have probably come to the conclusion that users registering in your website are just selecting the […]
Why do you need a Buyer Persona profile? Every brand has an approximation of its ideal customer, the one more likely to purchase their products. The more precisely defined this persona’s characteristics are, the more effective marketing and sales strategies will be. Defining with precision the most accurate buyer persona will have a great impact […]
Motor Xeerpa helps automotion and motor companies to obtain a better knowledge of their prospects, fans and end users, facilitating further highly segmented campaigns directed to each specific group of users. We offer the following key benefits for the Automotion and Motor Industry: Complement the customer and prospect profile in the CRM based on the […]
Xeerpa for the Beer & Liquor industries Xeerpa’s Social Media First-Party Data Enrichment and Profiling provides the most advanced Consumer Profile, empowering your data-driven marketing strategies that place the consumer at their core. By analysing each consumer’s preferences, lifestyle and interests, favourite brands and communities, Xeerpa provides valuable insights that may be used to personalize […]
Xeerpa Profile Xeerpa Profile compiles all the individual social media information from each one of your fans and customers, synthesized in a single page. The advanced insights based on social media profiling so you can design personalized and segmented marketing strategies and create a truly 360 customer profile in your Social CRM. Differently from other […]
Xeerpa Engagement Xeerpa Engagement is designed to accurately measure the user’s interactions with your content, which will allow brands to calculate the engagement score that each individual has with each of your brands in social media, and reflect this information in the customer profile within your CRM. HOW IT WORKS? 1. Identify the interactions on […]
2018 was the year of GDPR, with companies having to work hard in order to accommodate their data collection processes to the new regulations, resulting in more transparency and providing users with a greater control over their own personal information. Last year we were also witnesses of how companies increased their efforts in adopting cutting-edge […]
As we have all probably seen in our LinkedIn feeds lately, on 10th of December Google confirmed the closure of its Google+ API as an imminent measure: all its features will be permanently shut down within 90 days. These news ratified the closure of the Social Network, which had already been announced in October through […]
One of the main goals of Social Media strategy for marketing teams is generating engagement, or in other words, encouraging users to interact with its brands’ social media content through Likes, comments, shares, etc. Our new functionality Xeerpa Engagement is designed to accurately measure these interactions, which will allow brands to calculate this engagement score […]
Click here to watch the video of the webinar (Available in Spanish) Log in to watch the video of the webinar Before accepting, you must read our Social Privacy Policy, where you will find detailed information about the type of personal data we would process, the purposes for which they would be used and other […]
