Xeerpa for the Beer & Liquor industries

Xeerpa for the Beer & Liquor industries

Xeerpa’s Social Media First-Party Data Enrichment and Profiling provides the most advanced Consumer Profile, empowering your data-driven marketing strategies that place the consumer at their core.

By analysing each consumer’s preferences, lifestyle and interests, favourite brands and communities, Xeerpa provides valuable insights that may be used to personalize experiences and communications across your digital channels.

Need First-Party Data to enrich your CRM/CDP?

How well would you know your consumers?

What can you expect?


Xeerpa offers key benefits for Beer & Liquor businesses:

  • Create a truly advanced Consumer Golden Record, with up to 400+ attributes of First-Party Data collected under consent from Social Media.
  • Enrich and improve segmentation in your CRM, CDP, Campaign Manager and DMP.
  • Identify key qualified segments and audiences with specific tastes and needs, such as fans of sports, music, bars, restaurants, premium drinks or retailers and partners.
  • Analyse the preferred alcoholic beverages brands and products of fans and customers, even your competitors.
  • Identify the bars and events that they prefer.
  • Understand what kind of content users are most likely to engage with, based on their individual interests and hobbies.
  • Identify Top Value Clients, Influencers and Brand Ambassadors amongst your fans and consumers.
  • Find out personality insights, such as adventurousness, excitement-seeking, creativity etc.
  • Impact users that have engaged with specific posts or products.
  • Personalise messages and offers through your Wi-Fi Hotspots.
  • Analyse the interaction with the content of your brands in social media (likes, shares, reactions) and calculate the engagement score of each user.

Xeerpa’s Social Media Profiling allowed us analyse our clients’ interests in different parts of Mexico, detect differences between the consumers of our beer brands. This knowledge helps us segment our audiences and communicate with them in a more personalised and efficient way that results in a higher ROI

José Carlos Pérez Treviño, BPM Innovate to Market


Find out how Cuauhtémoc-Moctezuma is using Xeerpa in the following success case:

Our clients

DammMahoyHeinekenHavana ClubBallantinesBeefeaterAbsolutPernod Ricard

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