Sports Organisations Xeerpa helps us understand the interests of our fans worldwide far beyond their passion in sports. Now we know their favourite products and brands, which allows us to identify and efficiently negotiate with sponsours. Football team winner of the Champions League Xeerpa helps major sports organisations, fan clubs and sponsours to discover the […]
Will the New 20s be the End of Third Party Data? Google marks the beginning of the twenties by announcing that they will limit and progressively reduce the use of third party cookies in the following years. What does it mean that Chrome, the most used browser in the world is taking this leap? Do […]
. Don’t miss our next Webinar for digital marketing experts at major companies in the beer industry: Analyze 1st Party Data to Know your Customers and Active Audiences. During the Webinar we’ll discuss the following topics: – The importance of First Party Data in the current environment and how to collect it through […]
Social Media Profiling success cases DISCOVER BENEFITS FOR TRAVEL and TOURISM INDUSTRY MASTER YOUR SEGMENTATION and CX STRATEGIES Book a Demo Our Clients
Back in the 2000, 20 years ago, companies relied on one or two ways to contact their customers (brick & mortar stores; Customer Call Center). Traditional CRM gave us a way to manage those customers. In the following decade (2010), many more channels emerged through digital media (web sites, apps, social media networks,…) adding a […]
From influencers to brand advocates We have been able to observe how advertising a product has changed over time and how traditional media are not the only way to reach the consumer. With the advent of social media, we have witnessed many different innovations in advertising: from reaching the public in real time to emerging […]
Why Buyer Persona is Important in Marketing Alcoholic Beverages? It goes wihout saying that beer, wine and liquor companies belong to a highly regulated industry. Their marketeers are getting really creative to reach their target audience: from sponsouring sport events and music festivals, to engaging influencers and investing into social campaigns. Despite of the legal […]
Social Media Profiling success cases DISCOVER BENEFITS FOR BEER and LIQUOR INDUSTRY MASTER YOUR SEGMENTATION and CX STRATEGIES Book a Demo Our clients
Social Media Profiling success cases DISCOVER BENEFITS FOR BEAUTY and COSMETICS INDUSTRY MASTER YOUR SEGMENTATION and CX STRATEGIES Book a Demo
