Back in the 2000, 20 years ago, companies relied on one or two ways to contact their customers (brick & mortar stores; Customer Call Center). Traditional CRM gave us a way to manage those customers. In the following decade (2010), many more channels emerged through digital media (web sites, apps, social media networks,…) adding a […]
From influencers to brand advocates We have been able to observe how advertising a product has changed over time and how traditional media are not the only way to reach the consumer. With the advent of social media, we have witnessed many different innovations in advertising: from reaching the public in real time to emerging […]
Why Buyer Persona is Important in Marketing Alcoholic Beverages? It goes wihout saying that beer, wine and liquor companies belong to a highly regulated industry. Their marketeers are getting really creative to reach their target audience: from sponsouring sport events and music festivals, to engaging influencers and investing into social campaigns. Despite of the legal […]
Social Media Profiling success cases DISCOVER BENEFITS FOR BEER and LIQUOR INDUSTRY MASTER YOUR SEGMENTATION and CX STRATEGIES Book a Demo Our clients
Social Media Profiling success cases DISCOVER BENEFITS FOR BEAUTY and COSMETICS INDUSTRY MASTER YOUR SEGMENTATION and CX STRATEGIES Book a Demo
How well do you really know your fans, customers and prospects? Are you able to tell what type of music a specific client listens to? His or her favorite restaurant? What really moves this person? Whether they are into fashion, gardening, or basketball? Did you know that it is now actually possible to identify all […]
Surely you’ve heard by now about the importance of social media data in digital marketing. And you probably have questions such as: Why is it important for my business? What are its advantages? Or how can it improve my customer-centric and CRM strategies? The key layer of information you need Information from the social […]
Xeerpa Connect Social Media is the modern and most popular communications channel, therefore the information we obtain through Social Login is very important when creating a communications strategy. Today, most customers (83%) like to be recognized when visiting their regular websites. Add the fact that the majority of users sign in to a website from […]
Can you trust your CRM data? Do you, by any chance, have quite a few users in your CRM that were born in Afghanistan, on the 1st of January, 1900s? Unless your company is truly based in Afghanistan, you have probably come to the conclusion that users registering in your website are just selecting the […]
