Política de Privacidad General TIPOS DE COOKIES Por entidad gestora del dominio Cookies propias Cookies de tercero Por su tiempo de permanencia Cookies de sesión Cookies persistentes EUROPEO Y DEL CONSEJO de 27 de abril de 2016 relativo a la protección de las personas físicas en lo que respecta al tratamiento de datos personales y […]
Política de Privacidad General De conformidad con el REGLAMENTO (UE) 2016/679 DEL PARLAMENTO EUROPEO Y DEL CONSEJO de 27 de abril de 2016 relativo a la protección de las personas físicas en lo que respecta al tratamiento de datos personales y a la libre circulación de estos datos (en adelante RGPD), la presente Política de […]
General Privacy Policy In accordance with the EC REGULATION 2016/679 of the European Parliament and of the Council of April 27, 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereon, RGDP), the General Data Privacy Policy below regulates the treatment of […]
Progressive Profiling GET TO KNOW YOUR CUSTOMERS AND FANS MORE NATURALLY AND EFFECTIVELY In the digital world, understanding your users is essential to delivering memorable experiences. But overwhelming them with questions right from the start can be counterproductive. This is where Progressive Profiling comes in a strategy that allows you to gather relevant information gradually, […]
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Webinar LaLiga Tech | Xeerpa: Building the most advanced fan profile In this online session on how Sports Organizations can build the most advanced 360 view of fans we had the pleasure to have Olivia Archanco, Consumer Strategy Director at LaLiga Tech, together with our Global Partnerships Director and co-founder Andrés Mercader, who shared how […]
In this online session on how Sports Organizations can build the most advanced 360 view of fans we had the pleasure to have Olivia Archanco, Consumer Strategy Director at LaLiga Tech, together with our Global Partnerships Director and co-founder Andrés Mercader, who shared how sports organizations can build the most advanced fan profile, the Fan […]
Buyer Persona Generator Any business model requires a very well-defined target audience in order to succeed. A Buyer Persona is a fictional representation of your ideal customer, helping you understand the key features that identify your potential customers. Having an accurate representation of what type of consumer will be more likely to purchase your products […]
Today the e-commerce sector is touted to be a trillion dollar industry. Considering the current COVID 19 environment, the online shopping business is expected to grow even more in the coming years, and so will the Marketing Technology in e-commerce. MarketWatch forecasts e-commerce global penetration rate to increase from 15% in 2020 to 25% un […]
