As we have all probably seen in our LinkedIn feeds lately, on 10th of December Google confirmed the closure of its Google+ API as an imminent measure: all its features will be permanently shut down within 90 days. These news ratified the closure of the Social Network, which had already been announced in October through […]
One of the main goals of Social Media strategy for marketing teams is generating engagement, or in other words, encouraging users to interact with its brands’ social media content through Likes, comments, shares, etc. Our new functionality Xeerpa Engagement is designed to accurately measure these interactions, which will allow brands to calculate this engagement score […]
Click here to watch the video of the webinar (Available in Spanish) Log in to watch the video of the webinar Before accepting, you must read our Social Privacy Policy, where you will find detailed information about the type of personal data we would process, the purposes for which they would be used and other […]
GDPR & Social Login The EU General Data Protection Regulation (GDPR), that entered into force on 24 May 2018, affects the way companies collect and process private data from their customers. Using Social Login helps to meet this regulation and offers numerous benefits to both users and brands. There are two ways to complete the […]
In this Guide we analysed how the new GDPR affects consumers’ private data collection and processing, and we explained the necessary steps to adjust the registration pages to the requirement of the Reglament. In the following post we will go through the benefits of incorporating Social Login into registration forms, for both users and brands, […]
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Xeerpa has recently organized an event with Cool Tabs, Genetsis and representatives of companies from different industries, at The Valley Digital Business School. We discussed the challenges and the opportunities that Marketing teams face after the new General Data Protection Regulation took into effect. Alfredo Solano, CEO of Cool Tabs, explained how the process of data capturing should be […]
