Say you’re a restaurant or coffee shop like Burger King or Starbucks. Your fans are multitude and they know you, everything you publish about yourself, but do you really know who sits at your table? Are you looking at what they publish? You have a relationship with them but it’s a bit one-directional. Social media […]
Companies throw everything they’ve got at World Cup Marketing: this year the audiences are estimated at 3 billion people. The 2014 World Cup was the most tweeted about event in Twitter history. It is the time to move their brands and interact with customers through social media. Brands from across the spectrum have produced ads […]
Restaurants In Rodilla the customer focus and one-to-one marketing have been our credo since almost 80 years now. The times have changed now and Xeerpa allows us to have a broader perspective of our clients (both in-store, thanks to Social WiFi, and beyond), have a two-way conversation with them and personalize our messages on Social […]
Over the past few weeks everybody’s inboxes have been flooded with emails from companies asking for consent to keep users’ data in their databases, in compliance with the new EU’s General Data Protection Regulation (GDPR). Most people just ignored them and deleted them, right? For us marketeers, brushing off those emails seemed like the end […]
Política de Privacidad General De conformidad con el REGLAMENTO (UE) 2016/679 DEL PARLAMENTO EUROPEO Y DEL CONSEJO de 27 de abril de 2016 relativo a la protección de las personas físicas en lo que respecta al tratamiento de datos personales y a la libre circulación de estos datos (en adelante RGPD), la presente Política de […]
Xeerpa now includes AI-based Personality Insights analytics, providing a complete analysis of not only the interests, hobbies, favourite products and brands or geo-locations of each user, now combined with an in-depth analysis of her/his personality and consumption preferences, allowing for an even more advanced personalisation in marketing campaigns. Customers are at the center of any […]
YES, I DO I would like to receive communications from Xeerpa Before submitting your email… I have read and accept the General Privacy Policy* I agree to receive commercial communications to keep abreast of trends, new developments and success stories. enesENES Submit
The case of Cambridge Analytica and Facebook has been in the news recently with Facebook’s CEO Mark Zuckerberg appearing before the US House and Senate to respond to questioning. Cambridge in 2015 was using an app produced by a third party, Dr. Kogan, to harvest data for what the professor told users was research. The […]
Política de Privacidad Social De conformidad con el REGLAMENTO (UE) 2016/679 DEL PARLAMENTO EUROPEO Y DEL CONSEJO de 27 de abril de 2016 relativo a la protección de las personas físicas en lo que respecta al tratamiento de datos personales y a la libre circulación de estos datos (en adelante RGPD), la presente Política de […]
Social Privacy Policy In accordance with the EC REGULATION 2016/679 of the European Parliament and of the Council of April 27, 2016 on the protection of individuals with regard to the processing of personal data and on the free movement of such data (hereon, RGDP), the Social Data Privacy Policy below regulates the treatment of […]
