In Rodilla the customer focus and one-to-one marketing have been our credo since almost 80 years now. The times have changed now and Xeerpa allows us to have a broader perspective of our clients (both in-store, thanks to Social WiFi, and beyond), have a two-way conversation with them and personalize our messages on Social Media. Undoubtfully, Xeerpa will also help us improve our conversion rates.

Angel Fernández Nieto, Director de Desarrollo de Negocio y Marketing


Rodilla - Restaurants

Xeerpa offers key benefits for the Restaurant Business:

  • Detect segments of users with specific tastes and needs, such as chocolate, wine, pizza or gourmet lovers, the vegans or the celiacs.
  • Analyse the preferred food & beverages brands and products of fans and customers.
  • Identify restaurants and places where they Check-In.
  • Understand the contents the contents are most likely to engage with, based on their individual interests and hobbies.
  • Identify Top Value Clients, Influencers and Brand Ambassadors amongst your brands and clients.
  • Find out personality insights, such as adventurousness, excitement-seeking, need of stability etc.
  • Segment families with children.
  • Improve segmentation in your CRM, Campaign Manager and DMP.
  • Impact users that have engaged with specific posts or products.
  • Personalise messages and offers through your Wi-Fi Hotspots.

Find out how Grupo Rodilla is using Xeerpa in the following success case:

Our clients

DominosTelepizzaEl ComidistaRodilla

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