Blog Subtitle


Is there life after GDPR? Challenges and opportunities for marketing actions

  • Date:

Xeerpa has recently organized an event with Cool Tabs, Genetsis and representatives of companies from different industries, at The Valley Digital Business School. We discussed the challenges and the opportunities that Marketing teams face after the new General Data Protection Regulation took into effect. Alfredo Solano, CEO of Cool Tabs, explained how the process of data capturing should be […]

Xeerpa and Watson: The secret to know your clients

  • Date:

Xeerpa has recently teamed up with IBM to include Watson’s Personality Insights analytics into our Dashboard, providing a complete analysis of not only the interests, hobbies, favourite products and brands or geo-locations of each user, now combined with an in-depth analysis of her/his personality and consumption preferences, allowing for an even more advanced personalisation in […]

Black Friday: how to stand out among competitors

  • Date:

Nervousness with Black Friday’s arrival is one of the most common symptoms for the business managers at e-commerce. This shopping holiday implies facing a vast competence, fighting like a spartan for the bids on AdWords, connecting with the consumers in the right way and, once the drama is done, facing a successful (luckily) order management. […]

The powerful tool of geolocation for your marketing campaigns

  • Date:

Without any doubt, the users’ geolocation is one of the most influential factors when talking about trends and vogues. For instance, an affinity report of a company whose users are mostly located in Germany appears different from the one of the UK based targets. During the last few months, many brands have reached us requesting […]

Why do you should start using Marketing Profiling for videogames

  • Date:

It doesn’t come as a surprise when I say that video games consumers are some of the most tech-savvy and generally corporate marketing aware targets. You only need to take a quick look at the forums to realize that the overall video gamer perfectly understands the way video games companies gather their information and play with […]

6 benefits of merging social data with your CRM

  • Date:

“Attract and Convert!” is a mantra that echoes through the halls of marketing and sales departments everywhere. It is repeated ad nauseam as if it were a simple, 2-step process where step 1, Attract, magically gives way to step 2, Convert. Abracadabra, just rinse and repeat! But, hang on, what about the countless marketing actions […]