Why do you need a Buyer Persona profile? Every brand has an approximation of its ideal customer, the one more likely to purchase their products. The more precisely defined this persona’s characteristics are, the more effective marketing and sales strategies will be. Defining with precision the most accurate buyer persona will have a great impact […]
Xeerpa has recently organized an event with Cool Tabs, Genetsis and representatives of companies from different industries, at The Valley Digital Business School. We discussed the challenges and the opportunities that Marketing teams face after the new General Data Protection Regulation took into effect. Alfredo Solano, CEO of Cool Tabs, explained how the process of data capturing should be […]
Xeerpa now includes AI-based Personality Insights analytics, providing a complete analysis of not only the interests, hobbies, favourite products and brands or geo-locations of each user, now combined with an in-depth analysis of her/his personality and consumption preferences, allowing for an even more advanced personalisation in marketing campaigns. Customers are at the center of any […]
Most of us can agree that social network profiling has plenty of unlocked potential and that getting into social login-expanding CRM with the data you can extract from it-has all sorts of advantages. But where to start? We have some experience in that regard, so we’ve brought in some successful promotions to inspire you. This […]
The renowned Japanese Brand has just launched the #WASOBeautyInside campaign, an extremely exciting artificial intelligence project in which Xeerpa has been involved. Shiseido, as part of its strategic plan regarding WASO, its new natural care line for younger skin, is using the Social Network Profiling technology to obtain interior beauty portraits of Shiseido fans. Innovation […]
Nervousness with Black Friday’s arrival is one of the most common symptoms for the business managers at e-commerce. This shopping holiday implies facing a vast competence, fighting like a spartan for the bids on AdWords, connecting with the consumers in the right way and, once the drama is done, facing a successful (luckily) order management. […]
Without any doubt, the users’ geolocation is one of the most influential factors when talking about trends and vogues. For instance, an affinity report of a company whose users are mostly located in Germany appears different from the one of the UK based targets. During the last few months, many brands have reached us requesting […]
It doesn’t come as a surprise when I say that video games consumers are some of the most tech-savvy and generally corporate marketing aware targets. You only need to take a quick look at the forums to realize that the overall video gamer perfectly understands the way video games companies gather their information and play with […]
“Attract and Convert!” is a mantra that echoes through the halls of marketing and sales departments everywhere. It is repeated ad nauseam as if it were a simple, 2-step process where step 1, Attract, magically gives way to step 2, Convert. Abracadabra, just rinse and repeat! But, hang on, what about the countless marketing actions […]
Qualitative social data analysis in the golden age of marketing With the abundance of multimedia content shared by users across social media platforms, we are truly in a golden age of marketing. Today, marketers have access to highly advanced tech solutions which allow them to continually optimize their marketing strategies in order to keep […]
