GDPR & Social Login
The EU General Data Protection Regulation (GDPR), that entered into force on 24 May 2018, affects the way companies collect and process private data from their customers. Using Social Login helps to meet this regulation and offers numerous benefits to both users and brands.
There are two ways to complete the registration process: by manual filling in the fields of the traditional form and through Social Login. Both require user consent and acceptance of GDPR terms. The share of users that prefer to streamline the registration process and choose to use Social Login over traditional form already surpasses 50%. It’s a rising trend, especially on mobile devices.
We summarized the advantages of Social Login for both users and brands in the following table:
For the User:
- Agile and easy-to-use: a couple of clicks autofill the form.
- No need to remember username and password.
- Mobile-friendly.
- Informed consent – selection of Opt-ins.
- Better personalisation of content and offers.
For the Brand:
- Standard and transparent process that facilitates GDPR compliance.
- Single user registration in the omnichannel model.
- Possibility to request additional information to match the register with the CRM data.
- Decision on marketing investments based on relevant data analytics.
- Impact precision: better segmentation capacity and UX personalization.
Undoubtfully, Social Login offers nothing but benefits. In the last couple of years, it evolved from being a tool used by “early adopters” to a quite common practice.
DO YOU WANT TO KNOW MORE?
Discover how Xeerpa complies with GDPR here.
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