Last year was full of milestones reached and new challenges for Xeerpa. We’ve been looking forward to the new year for the company and for the entire industry we work in. Something we’ve learned thanks to our work is that it’s the little things that can make the difference. We do our best to do […]
Success Cases
The renowned Japanese Brand has just launched the #WASOBeautyInside campaign, an extremely exciting artificial intelligence project in which Xeerpa has been involved. Shiseido, as part of its strategic plan regarding WASO, its new natural care line for younger skin, is using the Social Network Profiling technology to obtain interior beauty portraits of Shiseido fans. Innovation […]
These are amazing times for the Tourism Industry in Spain. Our country beat historic record numbers of tourists visiting Spain in 2017. Spain remains the third most visited country in the world, following France and the United States. Our client TURESPAÑA is a governmental agency responsible for creating value for the Tourism Industry; as well […]
The Xeerpa team would like to wish you a joyful holiday season and we are happy to share our glad tidings that boost our Christmas spirit even more. This year we started several exciting projects in Latin America and opened new business delegations in Germany and The Netherlands. Moreover, we finished and presented to CDTI, […]
It goes without saying that the changing data protection rules have a great impact on marketing, and we totally think the impact is positive! In Xeerpa we neither believe in invasive advertising, nor in commercializing personal data for marketing purposes. Our goal is to help brands change the way they engage with their leads and […]
On the 29th of November, Omar Rois, Xeerpa´s co-founder, moderated the round table “Analytics in Social Media: What to Measure When Anything Can Be Measured” at the #Inspirational17 Festival, organized by IAB Spain. Some of the most renowned experts in communication and digital innovation gathered in Madrid at the MEEU venue for this event. Omar […]
Nervousness with Black Friday’s arrival is one of the most common symptoms for the business managers at e-commerce. This shopping holiday implies facing a vast competence, fighting like a spartan for the bids on AdWords, connecting with the consumers in the right way and, once the drama is done, facing a successful (luckily) order management. […]
The European Union’s General Data Protection Regulation (GDPR) can be a headache, but it can also become a competitive advantage. Life won’t be the same after May 25, 2018, at least not for those companies who offer goods or services to EU residents, or process data related to EU residents or have employees in the […]
