INFORMATION SECURITY POLICY Updated on March 6, 2025 Due to our activity as an agency specializing in the analysis of information from social network users, at Xeerpa Marketing Solutions SL (XEERPA) we know that information is an asset with a high value both for our organization and for our clients and requires, therefore, adequate protection […]
Without any doubt, the users’ geolocation is one of the most influential factors when talking about trends and vogues. For instance, an affinity report of a company whose users are mostly located in Germany appears different from the one of the UK based targets. During the last few months, many brands have reached us requesting […]
It doesn’t come as a surprise when I say that video games consumers are some of the most tech-savvy and generally corporate marketing aware targets. You only need to take a quick look at the forums to realize that the overall video gamer perfectly understands the way video games companies gather their information and play with […]
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In the world of social media marketing, it can be difficult to measure user engagement with your brand in a meaningful way that accounts for not only the quantitative sum of user interactions, but also the qualitative significance of each of these actions. Thanks to some creative thinking, and some very fancy algorithms, we’ve […]
WE ARE HIRING At Xeerpa we’re always on the look out for dynamic, creative individuals who are looking for a challenge. If you have a passion for Big Data, we want you on our team! Current openings Full Stack Developer Do you think you are the best at programming? Are you a Social Media freak? […]
In this video tutorial we’ll show you how to create Custom Segments in your Xeerpa Dashboard. Since the Grammys are only a week away, in this demo we’ll build a custom segment of music lovers who will be tuning in to watch their favorite artists perform and receive awards. This group of users united by […]
“Attract and Convert!” is a mantra that echoes through the halls of marketing and sales departments everywhere. It is repeated ad nauseam as if it were a simple, 2-step process where step 1, Attract, magically gives way to step 2, Convert. Abracadabra, just rinse and repeat! But, hang on, what about the countless marketing actions […]
We know how important it is for you to be able to monitor your users as they enter your applications in order to adapt your inbound strategy with extreme agility. So, we’ve been hard at work building more features for your Xeerpa Dashboard and at long last, we’re proud to present a powerful new analytics […]
