Valentine’s Day is always special occasion to show your better half how much they really mean to you. Everybody knows that a great gift is one you heard the person say they wanted, weeks ago, months ago, one you jotted it down in your head, filed safely away, pulled out when the time came, and […]
At a time when 95% of users 18 to 34 are following brands in social media, not just their friends from high school, companies are now more aware than ever of the benefits of social login. Being able to collect as much information as possible about consumers without getting in the way of their experience […]
Travel & Tourism The Big Data analysis provided by Xeerpa allowed us to take our user´s segmentation to the next level: we are now talking about nanosegmentation of marketing actions for our target audience. Blanca Perez-Sauquillo, Deputy Head of Marketing Xeerpa helps airlines and other companies specialized on transportation of passengers, as we as hotel […]
Pharma Xeerpa helps pharmaceutical companies to obtain a better knowledge of both health professionals and end users, facilitating further highly segmented campaigns directed to each specific group of users. We offer the following key benefits for the Pharma Industry: Improve segmentation in your CRM, BI platform and DMP. Identify contents, influencers and partners that best […]
Media & Publishing Xeerpa’s advanced user qualification is key in our digital transformation process: from an audience-based model to one where the user becomes the core of our strategies. Remigio Lluch, CMO In Xeerpa we work with media groups of printed and digital media, radio and TV, such as Grupo Prisa and AMC Networks, among […]
Food & Beverages The capacity of acquisition and use of qualified data provided by Xeerpa enabled us to take a mejor step forward in our Digital Transformation Strategy, improving our advanced segmentation capabilities and the overall customer intelligence. Javier Paniagua, Digital Transformation Manager At Xeerpa we help companies that traditionally reached their individual end consumers […]
Fashion & Apparel We used Xeerpa’s tool in a promotion campaign aimed to obtain qualified leads for one of our luxury fashion clients. The results surpassed our expectations not only because we achieved the required number of leads via social login in record time, but also due to the valuable insights we gained thanks to […]
Beauty & Cosmetics Thanks to Xeerpa our strategy for segmentation based on monetary and social values have become more meaningful. Now, not only can we can measure social value within our website, but across social networks with our customers and prospects. The main goal is to increase purchasing and detect ambassadors that will help us […]
General Data Protection Regulation The European Union’s General Data Protection Regulation (GDPR) is a regulation by the European Parliament, the Council of the European Union and the European Commission that unifies all data protection regulations within the EU, including exports of personal data outside the EU. GDPR will be fully applicable on May 25, 2018 […]
FITUR 2018 just closed and the tourism industry turned out in Madrid for the week-long event. Everyone who’s anyone in tourism was there and those of us helping tourism along, like Xeerpa, connecting you with your users and helping you know more about them, were too. It is nice when the world comes to you […]
