3M - Pharma

Xeerpa helps pharmaceutical companies to obtain a better knowledge of both health professionals and end users, facilitating further highly segmented campaigns directed to each specific group of users.

We offer the following key benefits for the Pharma Industry:

  • Improve segmentation in your CRM, BI platform and DMP.
  • Identify contents, influencers and partners that best fit your audience.
  • Find out which of your followers are health professionals.
  • Track changes in patients’ lifestyle through activity in social media.
  • Identify your clients food & drinks preferences and activity level.
  • Qualify new leads obtained through a sponsourship.
  • Impact users that have engaged with specific posts or products.
  • Hyper-segment emailing campaigns and Facebook Custom Audiences.
  • Evaluate consumer behaviour based on personality insights, such as activity level, immoderation, susceptibility to stress, openness to change…
  • Analyse the interaction with the content of your brands in social media (likes, shares, reactions) and calculate the engagement score of each user.

Find out how 3M is using Xeerpa in the following success case:

Our clients

3M Littmann

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