Food & Beverages

Food & Beverages

The capacity of acquisition and use of qualified data provided by Xeerpa enabled us to take a mejor step forward in our Digital Transformation Strategy, improving our advanced segmentation capabilities and the overall customer intelligence.

Javier Paniagua, Digital Transformation Manager


Calidad Pascual

Calidad Pascual - Food & Beverages

Xeerpa offers key benefits for the Food & Beverages Industry:

  • Identify Brand Ambassadors and Top Influencers amongst your fans and clients.
  • Improve segmentation in your CRM, BI platform and DMP.
  • Impact groups of users with specific lifestyle, nutrition preferences and needs, such as fitness-lovers, vegans, people with intolerances.
  • Discover your customer’s favourite music festivals and sports events.
  • Identify specific demographic and geographic segments with maximum precision and complement them with interests and life circumstances: ej., expecting mothers and young parents residing in a specific district or visiting a a specific retailor.
  • Find out segments that enjoy cooking.
  • Hyper-segment emailing campaigns and Facebook Custom Audiences.
  • Identify contents, influencers and partners that best fit your audience.
  • Impact users that have engaged with specific posts or products.
  • Find out personality insights such as self-consciousness, excitement-seeking, trust…

Find out how Calidad Pascual is using Xeerpa in the following success case:





Our clients

NestléCalidad PascualCapraboHeinekenBorges


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