Media & Publishing

Media & Publishing

Xeerpa’s advanced user qualification is key in our digital transformation process: from an audience-based model to one where the user becomes the core of our strategies.

Remigio Lluch, CMO

Grupo Prisa

Grupo Prisa - Media

Xeerpa offers key benefits for the Media & Publishing Industry:

  • Identify contents, influencers and partners that best fit your audience
  • Find out influencers and celebrities preferred by your audience.
  • Identify segments of users with specific tastes (series-lovers, cooking-lovers, fans of TV shows or financial media, etc.) and personalize your communications with them.
  • Improve segmentation in your CRM, BI and DMP
  • Impact users that have engaged with specific posts or products
  • Personalize programmatic advertising according to users’ profile, for example: show a travel agency add to travel-lovers and a sports brand add to fitness-lovers.
  • Find out personality insights such as self-consciousness, altruism, dutifulness…

Find out how Grupo Prisa is using Xeerpa in the following success case:

Nuestros clientes

AMCExpansiónEl PaísCanal +Grupo PrisaMarcaEl EconomistaEl MundoCadena SerCinco Dí

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