Media & Publishing

Media & Publishing

Xeerpa offers key benefits for the Media & Publishing Industry:

  • Identify contents, influencers and partners that best fit your audience
  • Improve segmentation in your CRM, BI and DMP
  • Impact users that have engaged with specific posts or products
  • Qualify the DMP to boost the efficiency of programmatic advertising

Xeerpa’s advanced user qualification is key in our digital transformation process: from an audience-based model to one where the user becomes the core of our strategies.

Remigio Lluch, CMO – Prisa Noticias

Our clients:

El País
Canal +
Grupo Prisa
El Economista
El Mundo
Cadena Ser
Cinco Días