Travel & Tourism

Travel & Tourism

Xeerpa offers key benefits for the Travek & Tourism Industry:

  • Analyse the places, cities and countries your users visit, and how often
  • Identify Business Travellers and Families on vacation
  • Identify Brand Ambassadors and Influencers
  • Identify the right partners based on users preferences
  • Improve segmentation in your CRM, BI and DMP
  • Impact users that have engaged with specific posts or content

The Big Data analysis provided by Xeerpa allowed us to take our user´s segmentation to the next level: we are now talking about nanosegmentation of marketing actions for our target audience.


Blanca Perez-Sauquillo, Deputy Head of Marketing at TURESPAÑA; Spanish Ministry of Tourism



Our clients:

Alsa
Iberia
Melia
Turespaña
Iberostar