Travel & Tourism

Travel & Tourism

The Big Data analysis provided by Xeerpa allowed us to take our user´s segmentation to the next level: we are now talking about nanosegmentation of marketing actions for our target audience.

Blanca Perez-Sauquillo, Deputy Head of Marketing


TURESPAÑA

Turespaña - Travel & Tourism

Xeerpa offers key benefits for the Travel & Tourism Industry:

  • Analyse the places, cities and countries your users visit, and how often.
  • Differentiate between residents, foreign and national visitors; business travellers and families on vacation.
  • Understand the contents are most likely to engage with, based on their individual interests and hobbies.
  • Identify Top Value Clients, Influencers and Brand Ambassadors amongst your brands and clients.
  • Hyper-segment emailing campaigns and enhance Facebook Custom Audiences.
  • Detect travel patrons, such as transportation companies, destinations, frequency, budget.
  • Segment users by cultural preferences, such as interest in museums, movies, fashion, gastronomy and urban tourism.
  • Monitor the interests of your competitors’ followers.
  • Identify users that have pets.
  • Identify the right partners based on users preferences.
  • Evaluate consumer behaviour based on personality insights, such as activity level, adventurousness, excitement-seeking.
  • Improve segmentation in your CRM, BI and DMP.
  • Impact users that have engaged with specific posts or content.

Find out how TURESPAÑA is using Xeerpa in the following success case:





Our clients

AlsaIberiaMeliaTurespañaIberostar


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