How it works Xeerpa is a Big Data marketing solution that allows brands to explore the social world of each of their customers, fans and followers, by analyzing the information they share across popular social media platforms such as Facebook, Twitter, LinkedIn, Google+, among others. Unlike other solutions, Xeerpa creates unique profiles for each user, […]
Become a partner WORKING TOGETHER MAKES SENSE Xeerpa integrates into the core of the business intelligence processes driving our customers’ marketing strategies. As such, we work closely with CRM and IT integrators, business intelligence and marketing agencies, as well as other third-party platforms providing a wide range of marketing and social media tools that form […]
Great news arrived, Xeerpa has been selected finalist at the BBVA Open Talent 2014, in the Europe category, from over 870 projects in total from around the world, so no pressure! This international competition is held by Centro de Innovación BBVA. Over 120 experts have selected 60 finalists, competing in various groups: BBVA Open Talent […]
Marketing actions targeting Real Madrid and FC Barcelona fans CANAL+ has always based their marketing strategies on customer knowledge and understanding. The frequent direct marketing segmentation campaigns that their team launches to customers from their CRM are always carefully done. For this test, we wanted to measure how much more efficient would these campaigns be […]
Using Xeerpa has never been easier We want to make things easy, so today we bring you a new option so you can start using Xeerpa straight away. Our platform is now integrated with our friends from Cool-Tabs, who make it really easy to create and publish apps and promos with Facebook social login. At […]
In our previous tutorial we saw how to export data about our selection of fans into Excel. As you now, with Xeerpa Dashboards you can target very precise groups following criteria such as “fans of Rafael Nadal”, “followers of the Master Chef TV series”, “fans who also follow my competition”, “my most influential fans” or […]
In our previous tutorial we learnt how to select a particular audience or target. With Xeerpa Dashboards we can export the data about these fans into a file, which we can open in Microsoft Excel or similar spreadsheet application. Remember that the export will correspond to those fans seleted in the filter. To export the […]
Xeerpa Dashboards’ filter bar is located at the top of the screen, under the logo and section buttons. It allows us to recalculate the analysis we have on screen just for the fans that match the search criteria selected in the filter. Using the filter bar we can select fans based on the filter criteria […]
Xeerpa Dashboards comprises of 4 well-defined sections, as well as the Home page: Interests, Profiles, Locations and Educational and Professional information. Let’s get started from the Home page. Xeerpa Dashboards’ Home Consists of an overview of all the information processed by Xeerpa until now. That is, about all the fans and customers that have participated […]
From its subsidiary in Spain, Shiseido is leading a very ambitious CRM project which has let them achieve a very rich and advanced knowledge of their customers and prospects. The points of sale collect purchasing information and their website measures participation levels from its visitors (content viewing and sharing, taking part in conversations…). This way […]
