You have probably put a lot of effort and spent money in growing your community of fans in Facebook. You also probably think it is now time to see the real benefits of that. One of the ways to achieve this is to have your fans interact with your apps and contents and, through this, […]
When we use Facebook we are constantly generating information that is stored with our profiles. Information such as our interests, products and brands we follow, locations where we move about, our social connections… Everytime we click on “Like” or share some content with friends, this also generates information about us. The social networks are the […]
Before we start, many thanks for tuning in and welcome to our blog! In this space we’ll talk about those things we know the most about: CRM and social media data, or “Customer Insights“, the knowledge about the person who purchases your products or consume your services. It’s been a while since we started working […]
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