Back in the 2000, 20 years ago, companies relied on one or two ways to contact their customers (brick & mortar stores; Customer Call Center). Traditional CRM gave us a way to manage those customers. In the following decade (2010), many more channels emerged through digital media (web sites, apps, social media networks,…) adding a […]
Surely you’ve heard by now about the importance of social media data in digital marketing. And you probably have questions such as: Why is it important for my business? What are its advantages? Or how can it improve my customer-centric and CRM strategies? The key layer of information you need Information from the social […]
2018 was the year of GDPR, with companies having to work hard in order to accommodate their data collection processes to the new regulations, resulting in more transparency and providing users with a greater control over their own personal information. Last year we were also witnesses of how companies increased their efforts in adopting cutting-edge […]
Over the past few weeks everybody’s inboxes have been flooded with emails from companies asking for consent to keep users’ data in their databases, in compliance with the new EU’s General Data Protection Regulation (GDPR). Most people just ignored them and deleted them, right? For us marketeers, brushing off those emails seemed like the end […]
On March 8, Omar Rois, one of the founders of Xeerpa, was at Darwin SocialNoise surrounded by the stunning 19th century walls of their offices. He’d come with one purpose: show his audience the sexy side of the acronym CRM. It’s the side that looks each customer in the eye and wants to offer them […]
If you’re working at a café, a restaurant, a music venue, clothing store, you name it, you’re bound to get asked at least 10 times during a shift, “Hi, do you guys have Wi-Fi?”. Of course you do, everybody has Wi-Fi, or just about it would seem, and consumers are clamoring for it. This is […]
Last year was full of milestones reached and new challenges for Xeerpa. We’ve been looking forward to the new year for the company and for the entire industry we work in. Something we’ve learned thanks to our work is that it’s the little things that can make the difference. We do our best to do […]
Without any doubt, the users’ geolocation is one of the most influential factors when talking about trends and vogues. For instance, an affinity report of a company whose users are mostly located in Germany appears different from the one of the UK based targets. During the last few months, many brands have reached us requesting […]
It doesn’t come as a surprise when I say that video games consumers are some of the most tech-savvy and generally corporate marketing aware targets. You only need to take a quick look at the forums to realize that the overall video gamer perfectly understands the way video games companies gather their information and play with […]
“Attract and Convert!” is a mantra that echoes through the halls of marketing and sales departments everywhere. It is repeated ad nauseam as if it were a simple, 2-step process where step 1, Attract, magically gives way to step 2, Convert. Abracadabra, just rinse and repeat! But, hang on, what about the countless marketing actions […]
