Alcoholic Beverages Xeerpa’s Social Media Profiling allowed us analyse our clients’ interests in different parts of Mexico, detect differences between the consumers of our beer brands. This knowledge helps us segment our audiences and communicate with them in a more personalised and efficient way that results in a higher ROI José Carlos Pérez Treviño, BPM […]
Bebidas Alcohólicas Xeerpa’s Social Media Profiling allowed us analyse our clients’ interests in different parts of Mexico, detect differences between the consumers of our beer brands. This knowledge helps us segment our audiences and communicate with them in a more personalised and efficient way that results in a higher ROI José Carlos Pérez Treviño, BPM […]
Xeerpa Profile Xeerpa Profile compiles all the social information about each of your fans in a clear and organised one-page, it will help your marketing team to personalise the content in social media, to segment your email campaigns in a more precise way and even optimise the personalisation and monetisation of your advertising. The solution […]
Xeerpa Profile Xeerpa Profile procesa y analiza toda la información social y de CRM de cada uno de tus fans y clientes sintetizándola en una única pantalla que ayudará a tu equipo de marketing a personalizar las conversaciones en las redes sociales, a segmentar de manera más precisa tus campañas de email e incluso a […]
Xeerpa Engagement El módulo Xeerpa Engagement está diseñado para medir con precisión las interacciones de los usuarios con tu contenido, lo que te permitirá poder calcular el grado de engagement a nivel de usuario, y trasladar esta información a tu CRM. ¿CÓMO FUNCIONA? 1. Identificar las interacciones en el “Muro” de la fanpage de la […]
Xeerpa Engagement Xeerpa Engagement is designed to accurately measure the user’s interactions with your content, which will allow brands to calculate the engagement score that each individual has with each of your brands in social media, and reflect this information in the customer profile within your CRM. HOW IT WORKS? 1. Identify the interactions on […]
2018 ha sido el año de RGDP, las compañías nos hemos tenido que poner las pilas para aplicar las medidas que nos exige el reglamento y que se deben traducir en más transparencia y un mayor poder de control sobre los datos por parte del usuario. Además, el año pasado hemos visto cómo las empresas […]
2018 was the year of GDPR, with companies having to work hard in order to accommodate their data collection processes to the new regulations, resulting in more transparency and providing users with a greater control over their own personal information. Last year we were also witnesses of how companies increased their efforts in adopting cutting-edge […]
As we have all probably seen in our LinkedIn feeds lately, on 10th of December Google confirmed the closure of its Google+ API as an imminent measure: all its features will be permanently shut down within 90 days. These news ratified the closure of the Social Network, which had already been announced in October through […]
Como probablemente todos hayamos leído en nuestros feeds de LinkedIn, el pasado 10 de diciembre Google confirmaba la clausura de su API de Google+ de forma inminente: todos sus servicios serán dados de baja en un plazo máximo de 90 días. Esta noticia ratificaba el cierre de la Red Social, que había sido anunciado en […]
