In this video tutorial we’ll show you how to create Custom Segments in your Xeerpa Dashboard. Since the Grammys are only a week away, in this demo we’ll build a custom segment of music lovers who will be tuning in to watch their favorite artists perform and receive awards. This group of users united by […]
“Attract and Convert!” is a mantra that echoes through the halls of marketing and sales departments everywhere. It is repeated ad nauseam as if it were a simple, 2-step process where step 1, Attract, magically gives way to step 2, Convert. Abracadabra, just rinse and repeat! But, hang on, what about the countless marketing actions […]
We know how important it is for you to be able to monitor your users as they enter your applications in order to adapt your inbound strategy with extreme agility. So, we’ve been hard at work building more features for your Xeerpa Dashboard and at long last, we’re proud to present a powerful new analytics […]
Xeerpa has grown a lot over the last 4 years and our clients’ needs have changed considerably; so, we decided to go back to the drawing board to overhaul our interest categories methodology to allow for greater agility. Our new taxonomy easily adapts to emerging social trends and interests allowing you to continually refine your […]
Qualitative social data analysis in the golden age of marketing With the abundance of multimedia content shared by users across social media platforms, we are truly in a golden age of marketing. Today, marketers have access to highly advanced tech solutions which allow them to continually optimize their marketing strategies in order to keep […]
In this day and age companies are gradually adjusting to the new digital society, where information is key. Tons of data are being generated and consumed in real time by users from computers and other electronic devices. One of the main goals for any business is to turn users into customers, and of course increase […]
The registration and sign-in forms in our websites are very important places where we welcome our online customers and users. A carefully designed user experience is key to attract them and keep them coming to our contents, just as it is in the physical world to keep our business reception in an attractive and efficient […]
Great news arrived, Xeerpa has been selected finalist at the BBVA Open Talent 2014, in the Europe category, from over 870 projects in total from around the world, so no pressure! This international competition is held by Centro de Innovación BBVA. Over 120 experts have selected 60 finalists, competing in various groups: BBVA Open Talent […]
