Fashion is all about what people are saying, doing, and, of course, wearing. A fashion company that’s not keeping one or two eyes on the street isn’t worth its salt but sometimes the day-to-day business keeps us looking at screens, pictures, or only up at the stars. And one can’t spend all day people watching. […]
We recently caught up with our Chief Information Security Officer at Xeerpa, Guillermo Cediel Blanco, on obtaining our recent ISO 27001, the international information security standard. We discussed the certification and data safeguards in general with him and a talked a bit about what the future holds. Xeerpa works processing information so certifying that our […]
On March 8, Omar Rois, one of the founders of Xeerpa, was at Darwin SocialNoise surrounded by the stunning 19th century walls of their offices. He’d come with one purpose: show his audience the sexy side of the acronym CRM. It’s the side that looks each customer in the eye and wants to offer them […]
If you’re working at a café, a restaurant, a music venue, clothing store, you name it, you’re bound to get asked at least 10 times during a shift, “Hi, do you guys have Wi-Fi?”. Of course you do, everybody has Wi-Fi, or just about it would seem, and consumers are clamoring for it. This is […]
Most of us can agree that social network profiling has plenty of unlocked potential and that getting into social login-expanding CRM with the data you can extract from it-has all sorts of advantages. But where to start? We have some experience in that regard, so we’ve brought in some successful promotions to inspire you. This […]
Valentine’s Day is always special occasion to show your better half how much they really mean to you. Everybody knows that a great gift is one you heard the person say they wanted, weeks ago, months ago, one you jotted it down in your head, filed safely away, pulled out when the time came, and […]
At a time when 95% of users 18 to 34 are following brands in social media, not just their friends from high school, companies are now more aware than ever of the benefits of social login. Being able to collect as much information as possible about consumers without getting in the way of their experience […]
It goes without saying that the changing data protection rules have a great impact on marketing, and we totally think the impact is positive! In Xeerpa we neither believe in invasive advertising, nor in commercializing personal data for marketing purposes. Our goal is to help brands change the way they engage with their leads and […]
In the world of social media marketing, it can be difficult to measure user engagement with your brand in a meaningful way that accounts for not only the quantitative sum of user interactions, but also the qualitative significance of each of these actions. Thanks to some creative thinking, and some very fancy algorithms, we’ve […]
