Marketing actions targeting Real Madrid and FC Barcelona fans CANAL+ has always based their marketing strategies on customer knowledge and understanding. The frequent direct marketing segmentation campaigns that their team launches to customers from their CRM are always carefully done. For this test, we wanted to measure how much more efficient would these campaigns be […]
Using Xeerpa has never been easier We want to make things easy, so today we bring you a new option so you can start using Xeerpa straight away. Our platform is now integrated with our friends from Cool-Tabs, who make it really easy to create and publish apps and promos with Facebook social login. At […]
From its subsidiary in Spain, Shiseido is leading a very ambitious CRM project which has let them achieve a very rich and advanced knowledge of their customers and prospects. The points of sale collect purchasing information and their website measures participation levels from its visitors (content viewing and sharing, taking part in conversations…). This way […]
You have probably put a lot of effort and spent money in growing your community of fans in Facebook. You also probably think it is now time to see the real benefits of that. One of the ways to achieve this is to have your fans interact with your apps and contents and, through this, […]
When we use Facebook we are constantly generating information that is stored with our profiles. Information such as our interests, products and brands we follow, locations where we move about, our social connections… Everytime we click on “Like” or share some content with friends, this also generates information about us. The social networks are the […]
Before we start, many thanks for tuning in and welcome to our blog! In this space we’ll talk about those things we know the most about: CRM and social media data, or “Customer Insights“, the knowledge about the person who purchases your products or consume your services. It’s been a while since we started working […]
