Fashion is all about what people are saying, doing, and, of course, wearing. A fashion company that’s not keeping one or two eyes on the street isn’t worth its salt but sometimes the day-to-day business keeps us looking at screens, pictures, or only up at the stars. And one can’t spend all day people watching. […]
Most of us can agree that social network profiling has plenty of unlocked potential and that getting into social login-expanding CRM with the data you can extract from it-has all sorts of advantages. But where to start? We have some experience in that regard, so we’ve brought in some successful promotions to inspire you. This […]
The renowned Japanese Brand has just launched the #WASOBeautyInside campaign, an extremely exciting artificial intelligence project in which Xeerpa has been involved. Shiseido, as part of its strategic plan regarding WASO, its new natural care line for younger skin, is using the Social Network Profiling technology to obtain interior beauty portraits of Shiseido fans. Innovation […]
These are amazing times for the Tourism Industry in Spain. Our country beat historic record numbers of tourists visiting Spain in 2017. Spain remains the third most visited country in the world, following France and the United States. Our client TURESPAÑA is a governmental agency responsible for creating value for the Tourism Industry; as well […]
Without any doubt, the users’ geolocation is one of the most influential factors when talking about trends and vogues. For instance, an affinity report of a company whose users are mostly located in Germany appears different from the one of the UK based targets. During the last few months, many brands have reached us requesting […]
Marketing actions targeting Real Madrid and FC Barcelona fans CANAL+ has always based their marketing strategies on customer knowledge and understanding. The frequent direct marketing segmentation campaigns that their team launches to customers from their CRM are always carefully done. For this test, we wanted to measure how much more efficient would these campaigns be […]
