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Social Profiling in The Tourism Industry: TURESPAÑA Case Study

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These are amazing times for the Tourism Industry in Spain. Our country beat historic record numbers of tourists visiting Spain in 2017. Spain remains the third most visited country in the world, following France and the United States. Our client TURESPAÑA is a governmental agency responsible for creating value for the Tourism Industry; as well […]

The powerful tool of geolocation for your marketing campaigns

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Without any doubt, the users’ geolocation is one of the most influential factors when talking about trends and vogues. For instance, an affinity report of a company whose users are mostly located in Germany appears different from the one of the UK based targets. During the last few months, many brands have reached us requesting […]

Social Profiling Case Study: How CANAL+ improves the return of their campaigns with Social Profiling

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Marketing actions targeting Real Madrid and FC Barcelona fans CANAL+ has always based their marketing strategies on customer knowledge and understanding. The frequent direct marketing segmentation campaigns that their team launches to customers from their CRM are always carefully done. For this test, we wanted to measure how much more efficient would these campaigns be […]