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Xeerpa and Watson: The secret to know your clients

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Xeerpa has recently teamed up with IBM to include Watson’s Personality Insights analytics into our Dashboard, providing a complete analysis of not only the interests, hobbies, favourite products and brands or geo-locations of each user, now combined with an in-depth analysis of her/his personality and consumption preferences, allowing for an even more advanced personalisation in […]

Social Profiling in The Tourism Industry: TURESPAÑA Case Study

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These are amazing times for the Tourism Industry in Spain. Our country beat historic record numbers of tourists visiting Spain in 2017. Spain remains the third most visited country in the world, following France and the United States. Our client TURESPAÑA is a governmental agency responsible for creating value for the Tourism Industry; as well […]

Xeerpa wishes you Happy Holidays!

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The Xeerpa team would like to wish you a joyful holiday season and we are happy to share our glad tidings that boost our Christmas spirit even more. This year we started several exciting projects in Latin America and opened new business delegations in Germany and The Netherlands. Moreover, we finished and presented to CDTI, […]

The powerful tool of geolocation for your marketing campaigns

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Without any doubt, the users’ geolocation is one of the most influential factors when talking about trends and vogues. For instance, an affinity report of a company whose users are mostly located in Germany appears different from the one of the UK based targets. During the last few months, many brands have reached us requesting […]

Xeerpa’s new and improved engagement scoring

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In the world of social media marketing, it can be difficult to measure user engagement with your brand in a meaningful way that accounts for not only the quantitative sum of user interactions, but also the qualitative significance of each of these actions.   Thanks to some creative thinking, and some very fancy algorithms, we’ve […]