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Xeerpa and Watson: The secret to know your clients

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Xeerpa has recently teamed up with IBM to include Watson’s Personality Insights analytics into our Dashboard, providing a complete analysis of not only the interests, hobbies, favourite products and brands or geo-locations of each user, now combined with an in-depth analysis of her/his personality and consumption preferences, allowing for an even more advanced personalisation in […]

ISO 27001, Information Security Stamp of Approval

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We recently caught up with our Chief Information Security Officer at Xeerpa, Guillermo Cediel Blanco, on obtaining our recent ISO 27001, the international information security standard. We discussed the certification and data safeguards in general with him and a talked a bit about what the future holds. Xeerpa works processing information so certifying that our […]

Ready for the FB security update: Strict Mode for Redirect URIs

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If you own or manage a Facebook App and you use it as a Social Login, you may have received a message from Facebook, informing you about the Facebook’s upcoming security update which will invalidate calls from URIs not listed in the Valid Oauth redirect URIs list:     These are great news in terms […]

Social Profiling in The Tourism Industry: TURESPAÑA Case Study

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These are amazing times for the Tourism Industry in Spain. Our country beat historic record numbers of tourists visiting Spain in 2017. Spain remains the third most visited country in the world, following France and the United States. Our client TURESPAÑA is a governmental agency responsible for creating value for the Tourism Industry; as well […]

Xeerpa wishes you Happy Holidays!

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The Xeerpa team would like to wish you a joyful holiday season and we are happy to share our glad tidings that boost our Christmas spirit even more. This year we started several exciting projects in Latin America and opened new business delegations in Germany and The Netherlands. Moreover, we finished and presented to CDTI, […]

Complying With GDPR is Easy… If You Know How to Do It

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The European Union’s General Data Protection Regulation (GDPR) can be a headache, but it can also become a competitive advantage. Life won’t be the same after May 25, 2018, at least not for those companies who offer goods or services to EU residents, or process data related to EU residents or have employees in the […]

The powerful tool of geolocation for your marketing campaigns

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Without any doubt, the users’ geolocation is one of the most influential factors when talking about trends and vogues. For instance, an affinity report of a company whose users are mostly located in Germany appears different from the one of the UK based targets. During the last few months, many brands have reached us requesting […]

Xeerpa’s new and improved engagement scoring

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In the world of social media marketing, it can be difficult to measure user engagement with your brand in a meaningful way that accounts for not only the quantitative sum of user interactions, but also the qualitative significance of each of these actions.   Thanks to some creative thinking, and some very fancy algorithms, we’ve […]

Presenting expanded Xeerpa interest categories

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Xeerpa has grown a lot over the last 4 years and our clients’ needs have changed considerably; so, we decided to go back to the drawing board to overhaul our interest categories methodology to allow for greater agility. Our new taxonomy easily adapts to emerging social trends and interests allowing you to continually refine your […]