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Xeerpa’s new and improved engagement scoring

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In the world of social media marketing, it can be difficult to measure user engagement with your brand in a meaningful way that accounts for not only the quantitative sum of user interactions, but also the qualitative significance of each of these actions.   Thanks to some creative thinking, and some very fancy algorithms, we’ve […]

Presenting expanded Xeerpa interest categories

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Xeerpa has grown a lot over the last 4 years and our clients’ needs have changed considerably; so, we decided to go back to the drawing board to overhaul our interest categories methodology to allow for greater agility. Our new taxonomy easily adapts to emerging social trends and interests allowing you to continually refine your […]

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