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Xeerpa selected finalist at BBVA Open Talent 2014

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Great news arrived, Xeerpa has been selected finalist at the BBVA Open Talent 2014, in the Europe category, from over 870 projects in total from around the world, so no pressure! This international competition is held by Centro de Innovación BBVA. Over 120 experts have selected 60 finalists, competing in various groups: BBVA Open Talent […]

Shiseido’s 360º customer profile

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From its subsidiary in Spain, Shiseido is leading a very ambitious CRM project which has let them achieve a very rich and advanced knowledge of their customers and prospects. The points of sale collect purchasing information and their website measures participation levels from its visitors (content viewing and sharing, taking part in conversations…). This way […]

Let’s talk about CRM and social media data

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Before we start, many thanks for tuning in and welcome to our blog! In this space we’ll talk about those things we know the most about: CRM and social media data, or “Customer Insights“, the knowledge about the person who purchases your products or consume your services. It’s been a while since we started working […]