Why Buyer Persona is Important in Marketing Alcoholic Beverages? It goes wihout saying that beer, wine and liquor companies belong to a highly regulated industry. Their marketeers are getting really creative to reach their target audience: from sponsouring sport events and music festivals, to engaging influencers and investing into social campaigns. Despite of the legal […]
If you own or manage a Facebook App and you use it as a Social Login, you may have received a message from Facebook, informing you about the Facebook’s upcoming security update which will invalidate calls from URIs not listed in the Valid Oauth redirect URIs list: These are great news in terms […]
The European Union’s General Data Protection Regulation (GDPR) can be a headache, but it can also become a competitive advantage. Life won’t be the same after May 25, 2018, at least not for those companies who offer goods or services to EU residents, or process data related to EU residents or have employees in the […]
Without any doubt, the users’ geolocation is one of the most influential factors when talking about trends and vogues. For instance, an affinity report of a company whose users are mostly located in Germany appears different from the one of the UK based targets. During the last few months, many brands have reached us requesting […]
