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Blog

Webinar on demand: Salesforce Latin America and Xeerpa

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In case you haven’t attended our Webinar with Salesforce Latin America, feel free to watch the recording. This video explains how the joined solutions of Salesforce y Xeerpa help achieve the main marketing must-do’s of successful companies: build trust, connect data and transform the way they interact with their customers. To make this happen, we […]

How Xeerpa and Qualifio help collect data using interactive campaigns

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Our clients can leverage all digital channels to incorporate Social Login 2.0: their Websites, e-commerce, mobile Apps, WiFi hotspots and promotional campaigns. Interactive marketing campaigns online have proven to be very efficient to both capture new leads and obtain additional information on clients that are already in your CRM.   Xeerpa analyses users’ social media activity […]

New subcategories of interest: Milkshakes, Golf, Carribbean, NYC

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At Xeerpa we never stop adding new categories of interest so that our clients can create even more sophisticated segmentations. We’ve recently added 4 new categories to the list of interests that already has approximately 300 variables:   MILKSHAKES – to amplify the list of  40+ subcategories within the group Food and Soft Drinks.   […]

First Party Data is Gaining Ground to Third Party Data

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Will the New 20s be the End of Third Party Data? Google marks the beginning of the twenties by announcing that they will limit and progressively reduce the use of third party cookies in the following years. What does it mean that Chrome, the most used browser in the world is taking this leap? Do […]

Main CRM 2020 Trends

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Back in the 2000, 20 years ago, companies relied on one or two ways to contact their customers (brick & mortar stores; Customer Call Center). Traditional CRM gave us a way to manage those customers. In the following decade (2010), many more channels emerged through digital media (web sites, apps, social media networks,…) adding a […]

Discover Microinfluencers and Brand Advocates within your Customers

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From influencers to brand advocates We have been able to observe how advertising a product has changed over time and how traditional media are not the only way to reach the consumer. With the advent of social media, we have witnessed many different innovations in advertising: from reaching the public in real time to emerging […]

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