Most of us can agree that social network profiling has plenty of unlocked potential and that getting into social login-expanding CRM with the data you can extract from it-has all sorts of advantages. But where to start? We have some experience in that regard, so we’ve brought in some successful promotions to inspire you. This […]
Valentine’s Day is always special occasion to show your better half how much they really mean to you. Everybody knows that a great gift is one you heard the person say they wanted, weeks ago, months ago, one you jotted it down in your head, filed safely away, pulled out when the time came, and […]
At a time when 95% of users 18 to 34 are following brands in social media, not just their friends from high school, companies are now more aware than ever of the benefits of social login. Being able to collect as much information as possible about consumers without getting in the way of their experience […]
The renowned Japanese Brand has just launched the #WASOBeautyInside campaign, an extremely exciting artificial intelligence project in which Xeerpa has been involved. Shiseido, as part of its strategic plan regarding WASO, its new natural care line for younger skin, is using the Social Network Profiling technology to obtain interior beauty portraits of Shiseido fans. Innovation […]
It goes without saying that the changing data protection rules have a great impact on marketing, and we totally think the impact is positive! In Xeerpa we neither believe in invasive advertising, nor in commercializing personal data for marketing purposes. Our goal is to help brands change the way they engage with their leads and […]
Qualitative social data analysis in the golden age of marketing With the abundance of multimedia content shared by users across social media platforms, we are truly in a golden age of marketing. Today, marketers have access to highly advanced tech solutions which allow them to continually optimize their marketing strategies in order to keep […]
In this day and age companies are gradually adjusting to the new digital society, where information is key. Tons of data are being generated and consumed in real time by users from computers and other electronic devices. One of the main goals for any business is to turn users into customers, and of course increase […]
