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New subcategories of interest: Milkshakes, Golf, Carribbean, NYC

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At Xeerpa we never stop adding new categories of interest so that our clients can create even more sophisticated segmentations. We’ve recently added 4 new categories to the list of interests that already has approximately 300 variables:   MILKSHAKES – to amplify the list of  40+ subcategories within the group Food and Soft Drinks.   […]

First Party Data is Gaining Ground to Third Party Data

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Will the New 20s be the End of Third Party Data? Google marks the beginning of the twenties by announcing that they will limit and progressively reduce the use of third party cookies in the following years. What does it mean that Chrome, the most used browser in the world is taking this leap? Do […]