Qualitative social data analysis in the golden age of marketing With the abundance of multimedia content shared by users across social media platforms, we are truly in a golden age of marketing. Today, marketers have access to highly advanced tech solutions which allow them to continually optimize their marketing strategies in order to keep […]
In this day and age companies are gradually adjusting to the new digital society, where information is key. Tons of data are being generated and consumed in real time by users from computers and other electronic devices. One of the main goals for any business is to turn users into customers, and of course increase […]
Marketing actions targeting Real Madrid and FC Barcelona fans CANAL+ has always based their marketing strategies on customer knowledge and understanding. The frequent direct marketing segmentation campaigns that their team launches to customers from their CRM are always carefully done. For this test, we wanted to measure how much more efficient would these campaigns be […]
You have probably put a lot of effort and spent money in growing your community of fans in Facebook. You also probably think it is now time to see the real benefits of that. One of the ways to achieve this is to have your fans interact with your apps and contents and, through this, […]
