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Ready for the FB security update: Strict Mode for Redirect URIs

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If you own or manage a Facebook App and you use it as a Social Login, you may have received a message from Facebook, informing you about the Facebook’s upcoming security update which will invalidate calls from URIs not listed in the Valid Oauth redirect URIs list:     These are great news in terms […]

Social Profiling Case Study: How CANAL+ improves the return of their campaigns with Social Profiling

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Marketing actions targeting Real Madrid and FC Barcelona fans CANAL+ has always based their marketing strategies on customer knowledge and understanding. The frequent direct marketing segmentation campaigns that their team launches to customers from their CRM are always carefully done. For this test, we wanted to measure how much more efficient would these campaigns be […]

Xeerpa & Cool-Tabs: The complete marketing solution for Facebook

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Using Xeerpa has never been easier We want to make things easy, so today we bring you a new option so you can start using Xeerpa straight away. Our platform is now integrated with our friends from Cool-Tabs, who make it really easy to create and publish apps and promos with Facebook social login. At […]