Today the e-commerce sector is touted to be a trillion dollar industry. Considering the current COVID 19 environment, the online shopping business is expected to grow even more in the coming years, and so will the Marketing Technology in e-commerce. MarketWatch forecasts e-commerce global penetration rate to increase from 15% in 2020 to 25% un […]
Xeerpa has recently organized an event with Cool Tabs, Genetsis and representatives of companies from different industries, at The Valley Digital Business School. We discussed the challenges and the opportunities that Marketing teams face after the new General Data Protection Regulation took into effect. Alfredo Solano, CEO of Cool Tabs, explained how the process of data capturing should be […]
Xeerpa likes to see other places and talk to people in all sorts of industries. One such place is Rotterdam and one such “different industry” is sports. We were recently thrilled to be invited by our partner Sports Alliance to their once-a-year convention which highlights major up-and-coming trends related to marketing and soccer. Attendees included […]
At a time when 95% of users 18 to 34 are following brands in social media, not just their friends from high school, companies are now more aware than ever of the benefits of social login. Being able to collect as much information as possible about consumers without getting in the way of their experience […]
FITUR 2018 just closed and the tourism industry turned out in Madrid for the week-long event. Everyone who’s anyone in tourism was there and those of us helping tourism along, like Xeerpa, connecting you with your users and helping you know more about them, were too. It is nice when the world comes to you […]
On the 29th of November, Omar Rois, Xeerpa´s co-founder, moderated the round table “Analytics in Social Media: What to Measure When Anything Can Be Measured” at the #Inspirational17 Festival, organized by IAB Spain. Some of the most renowned experts in communication and digital innovation gathered in Madrid at the MEEU venue for this event. Omar […]
