Today the e-commerce sector is touted to be a trillion dollar industry. Considering the current COVID 19 environment, the online shopping business is expected to grow even more in the coming years, and so will the Marketing Technology in e-commerce. MarketWatch forecasts e-commerce global penetration rate to increase from 15% in 2020 to 25% un […]
In this post we’ll tell you how to leverage the registration area of your e-commerce to collect customer first party data, how to use it efficiently and personalise online shopping experience to boost competitivity. E-commerce nowadays is a growing sector all over the world. It has been increasing exponentially throughout the last decade, and […]
Nervousness with Black Friday’s arrival is one of the most common symptoms for the business managers at e-commerce. This shopping holiday implies facing a vast competence, fighting like a spartan for the bids on AdWords, connecting with the consumers in the right way and, once the drama is done, facing a successful (luckily) order management. […]
