Today the e-commerce sector is touted to be a trillion dollar industry. Considering the current COVID 19 environment, the online shopping business is expected to grow even more in the coming years, and so will the Marketing Technology in e-commerce. MarketWatch forecasts e-commerce global penetration rate to increase from 15% in 2020 to 25% un […]
In this post we’ll tell you how to leverage the registration area of your e-commerce to collect customer first party data, how to use it efficiently and personalise online shopping experience to boost competitivity. E-commerce nowadays is a growing sector all over the world. It has been increasing exponentially throughout the last decade, and […]
Why Buyer Persona is Important in Marketing Alcoholic Beverages? It goes wihout saying that beer, wine and liquor companies belong to a highly regulated industry. Their marketeers are getting really creative to reach their target audience: from sponsouring sport events and music festivals, to engaging influencers and investing into social campaigns. Despite of the legal […]
