Valentine’s Day is always special occasion to show your better half how much they really mean to you. Everybody knows that a great gift is one you heard the person say they wanted, weeks ago, months ago, one you jotted it down in your head, filed safely away, pulled out when the time came, and […]
Qualitative social data analysis in the golden age of marketing With the abundance of multimedia content shared by users across social media platforms, we are truly in a golden age of marketing. Today, marketers have access to highly advanced tech solutions which allow them to continually optimize their marketing strategies in order to keep […]
In this day and age companies are gradually adjusting to the new digital society, where information is key. Tons of data are being generated and consumed in real time by users from computers and other electronic devices. One of the main goals for any business is to turn users into customers, and of course increase […]
