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Blog

Xeerpa’s 36 Interest categories

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Perfiles por intereses - Profiling by interests

When we use Facebook we are constantly generating information that is stored with our profiles. Information such as our interests, products and brands we follow, locations where we move about, our social connections… Everytime we click on “Like” or share some content with friends, this also generates information about us. The social networks are the […]

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Let’s talk about CRM and social media data

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CRM y redes sociales - Crm and social media data

Before we start, many thanks for tuning in and welcome to our blog! In this space we’ll talk about those things we know the most about: CRM and social media data, or “Customer Insights“, the knowledge about the person who purchases your products or consume your services. It’s been a while since we started working […]

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